SENIOR YEAR

For this collection, my target market mainly revolves around women that are 5’9” and taller. In today’s fashion, designers create for regular size, petite size, or plus size. No one creates for the tall sizes. The retail that is being targeted is women’s active sportswear. The design market will be mostly moderate because I want all kinds of social classes to have affordable access to my clothes.
When creating this line I knew that many girls/women of all ages struggle finding clothes, and I didn’t want age to be another setback for them to find clothes at the moment. If I did have to have some sort of age range the youngest could be around 16 and range to 45.